When you’re working in asset-heavy, high-service sectors like equipment hire and tourism, the value lies in understanding what drives the business and also WACC. To facilitate the acquisition of this company, comprising two complementary brands, we implemented the following plan to achieve the outcome.
The challenge
we were bringing to market two distinct, customer-facing tour businesses under a single transaction. One was Discovery Tours Australia (small-group rainforest and reef adventures based in Cairns) (DISCOVERY TOURS AUSTRALIA), the other was Northern Experience Eco Tours (day-tours of Atherton Tablelands, waterfalls and Paronella Park) (www.northernexperience.com.au). Two separate operations, two brands, two target markets—but the value was in how they worked together, not in selling them separately.
When marketing these businesses, I leaned on three key components:
The combined business offered strategic scale, diversified revenue offerings, an enviable location, and robust assets. It attracted an interstate tourism group who saw the upside and the fit. I managed the process end-to-end to ensure we presented it in a way that met buyer expectations.
If you’re considering selling your tourism business, let’s talk. I specialise in this sector and have proven my ability to deliver well-structured, high-value exits.
Trust • Experience • Success
From strategic preparation to effective promotion and expert closing. I deliver results, maximising your sale price.
